Blog

At Ensight, we provide you with the marketing automation tools to ignite your marketing and through our blog we empower you with insights, tips and knowledge to help you create the most effective marketing campaigns.


Over 70% of marketers fail to use online marketing software for behavioural targeting

Over 70% of marketers fail to use online marketing software for behavioural targeting

Online marketing software; are your analytics tools going to waste?

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How mobile marketing is increasing ecommerce sales

How mobile marketing is increasing ecommerce sales

Mobile marketing is bolstering ecommerce sales

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Why website builder software can add value to your agency

Why website builder software can add value to your agency

Why forward-thinking agencies are embracing website builder software

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4 ways multi-channel marketing can enable human to human communication

4 ways multi-channel marketing can enable human to human communication

How you can use multichannel marketing to enable human to human communication.

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 New channels you may need to incorporate into your multi channel marketing strategy

New channels you may need to incorporate into your multi channel marketing strategy

Here's our roundup of the latest digital channels worth knowing about

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 Effective social media management in a crisis

Effective social media management in a crisis

The way you manage a social media crisis can make or break your brand.

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Why you should be basing your target marketing segmentation on the time emails are read

Why you should be basing your target marketing segmentation on the time emails are read

Effective target marketing segmentation relies on this crucial data

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Five things South African online shopping can learn from international ecommerce stores

Five things South African online shopping can learn from international ecommerce stores

What can South African online shopping stores learn from their international counterparts?

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Five reasons your ecommerce site needs email marketing campaign software

Five reasons your ecommerce site needs email marketing campaign software

How email marketing campaign software facilitates ecommerce sales.

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What multi channel marketing isn't

What multi channel marketing isn't

Popular opinion isn't always right - the facts about multi channel marketing

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Five social media tips to drive buyers to your online store

Five social media tips to drive buyers to your online store

Are you using these five social media tips to drive buyers online?

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Why B2B marketers are increasing their web marketing software budgets.

Why B2B marketers are increasing their web marketing software budgets.

2014 has seen marketers increase their web marketing software spending. Here's why marketers are upping their spending on web marketing software

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Online mobile shopping - how customers behave

Online mobile shopping - how customers behave

The link between smartphones and online shopping

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Then and now how inbound marketing has evolved

Then and now how inbound marketing has evolved

Why marketers need to keep up with the ever-changing landscape of inbound marketing

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How your content management system is like playing the stock exchange

How your content management system is like playing the stock exchange

What successful traders know about content management systems.

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Why your brand's online shopping experience needs to include your brick and mortar stores

Why your brand's online shopping experience needs to include your brick and mortar stores

Why your brand's online shopping experience needs to include your brick and mortar stores

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Why an automated email marketing solution outperforms manual emails

Why an automated email marketing solution outperforms manual emails

Automated emails outperform manual emails as an email marketing solution

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Effective SMS promotions have these five things in common

Effective SMS promotions have these five things in common

Here's what the best SMS promotions have in common

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What leading businesses know about budget savvy website development

What leading businesses know about budget savvy website development

Are you spending too much money on your website development?

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How website design software can increase online store sales

How website design software can increase online store sales

One tool that increases ecommerce sales? Website design software

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How thinking like an architect makes for great website design

How thinking like an architect makes for great website design

Here's what architects know about great web design

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Why Facebook's advertising might be the winning factor in your social media management

Why Facebook's advertising might be the winning factor in your social media management

Social media campaigns falling flat? How to use Facebook to beat the competition.

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Why online shopping in South Africa is like a treasure hunt, without the map.

Why online shopping in South Africa is like a treasure hunt, without the map.

Online shopping should be easy - so why are SA brands making it so hard?

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Why manual website marketing is like playing Russian Roulette

Why manual website marketing is like playing Russian Roulette

The odds are stacked against you if you're manually managing your website marketing.

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How geo-fencing can up the ante of your SMS marketing strategy

How geo-fencing can up the ante of your SMS marketing strategy

Geofencing is the latest addition in targeted marketing, our guide to using geofencing in your SMS marketing strategies

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Why businesses who don't use email marketing software finish last

Why businesses who don't use email marketing software finish last

The marketing race is tough - here's why email marketing software shouldn't be ignored

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Four things health aficionados know about marketing automation software

Four things health aficionados know about marketing automation software

Here's why marketing automation software is endorsed by health enthusiasts.

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Social media marketing and the workplace

Social media marketing and the workplace

Is your social media marketing going unnoticed? tips for social media marketing in the workplace

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Why putting your faith in marketing campaign software may save your agency

Why putting your faith in marketing campaign software may save your agency

Leading agencies are turning to marketing campaign software

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Why 88% of marketers consider responsive design in their web development strategy

Why 88% of marketers consider responsive design in their web development strategy

Why your web development strategy has to incorporate responsive design.

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How marketing software can increase ecommerce sales

How marketing software can increase ecommerce sales

Increase your ecommerce sales with marketing software.

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How link-earning trumps link-building in your content marketing strategy

How link-earning trumps link-building in your content marketing strategy

What every content marketing strategy should take into account.

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Is your social media agency using the correct software?

Is your social media agency using the correct software?

Here's how a social media agency is unwittingly sabotaging their success

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What Twitters GNIP partnership means for Twitter marketing software.

What Twitters GNIP partnership means for Twitter marketing software.

Are your marketing campaigns ready for the evolution of Twitter marketing software?

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How Facebook's emotion study can improve your inbound marketing strategy.

How Facebook's emotion study can improve your inbound marketing strategy.

Facebook's controversial 'emotion' study has a silver lining for inbound marketing

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The top 5 reasons Google Authorship should be part of your social media marketing strategy.

The top 5 reasons Google Authorship should be part of your social media marketing strategy.

Want a social media marketing strategy that packs a punch?

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Why you should consider online website builder software for upgrading your website

Why you should consider online website builder software for upgrading your website

Here's why we're advocates of website builder software

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By using bulk email software companies are more likely to be satisfied with their email marketing

By using bulk email software companies are more likely to be satisfied with their email marketing

How bulk email software can turbo-charge your email campaigns

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Three marketing automation tools that are changing the face of marketing as we know it

Three marketing automation tools that are changing the face of marketing as we know it

Three marketing automation tools changing the face of marketing

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Best practices to ensure the success of social media campaigns

Best practices to ensure the success of social media campaigns

Social media campaigns best practice - our tips

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How businesses are benefitting from CMS software

How businesses are benefitting from CMS software

Streamline your content management with CMS software

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How your business web design influences ROI

How your business web design influences ROI

Is your business web design negatively impacting your ROI?

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Agencies are saving 15% of their creative production budget thanks to web marketing software

Agencies are saving 15% of their creative production budget thanks to web marketing software

Are you spending too much on your creative execution? Here's how to save by using web marketing software.

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What marketing masters know about email invitations that make an impact

What marketing masters know about email invitations that make an impact

What the best email invitations have in common

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The rise of real-time tracking in multichannel marketing

The rise of real-time tracking in multichannel marketing

Why a multichannel marketing campaign is like the Dakar Rally.

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How Ensight's SMS tool can elevate your mobile marketing campaigns for maximum impact.

How Ensight's SMS tool can elevate your mobile marketing campaigns for maximum impact.

Here's how Ensight's SMS tool ups the ante of your mobile marketing campaigns.

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Are your email marketing tools helping or hindering your brand?

Are your email marketing tools helping or hindering your brand?

Don't lose out on conversions because of lacklustre email tools

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What do the best social media campaigns have in common?

What do the best social media campaigns have in common?

Are you getting enough bang for your buck? What you can learn from the best social media campaigns.

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What does successful emarketing entail? [Infographic]

What does successful emarketing entail? [Infographic]

The three elements of successful emarketing.

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5 ways to ensure your content marketing is telling a story

5 ways to ensure your content marketing is telling a story

Lessons my young son taught me about content marketing

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Will the iWatch change social media marketing?

Will the iWatch change social media marketing?

The iWatch is set to launch this year - we predict it will impact on social media marketing

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Will ad agencies be able to control drones using multi-channel software?

Will ad agencies be able to control drones using multi-channel software?

Have you considered using a drone along with your multi channel software?

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Why your email marketing campaign software needs to cater to mobile

Why your email marketing campaign software needs to cater to mobile

Are you optimising your email marketing campaign software for mobile?

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Cardinal rules every social media marketing strategy should follow

Cardinal rules every social media marketing strategy should follow

The non-negotiable rules every social media marketing strategy should follow

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What leading marketers look for in Twitter marketing software

What leading marketers look for in Twitter marketing software

Here's what leading marketers look for in their Twitter marketing software.

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Why these multi channel marketing campaigns are on the money

Why these multi channel marketing campaigns are on the money

Our roundup of multi channel marketing campaigns that are making a splash

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Do corporates need to invest in web design software?

Do corporates need to invest in web design software?

Do corporates need web design software?

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 Why Google's Panda 4.0 means you need marketing software more than ever

Why Google's Panda 4.0 means you need marketing software more than ever

Google's Panda 4.0 means marketing software is more important than ever.

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Why leading agencies don't use a stand-alone email marketing solution

Why leading agencies don't use a stand-alone email marketing solution

What agencies need to know about having the correct email marketing solution.

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Pinterest adds a new mobile media option for brands

Pinterest adds a new mobile media option for brands

What Pinterest's new feature means for your mobile media strategy

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Common agency misconceptions about marketing campaign management software - copy

Common agency misconceptions about marketing campaign management software - copy

What your agency needs to know about marketing campaign management software.

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Is your agency still doing old-school target market segmentation?

Is your agency still doing old-school target market segmentation?

Is your agency's target market segmentation stuck in the dark ages?

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5 ways marketing automation tools are helping digital agencies

5 ways marketing automation tools are helping digital agencies

What do performance marketing and marketing automation tools have in common?

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What does effective social media management entail?

What does effective social media management entail?

How effective is your social media management?

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By 2020, marketing automation software will manage the majority of customer relations

By 2020, marketing automation software will manage the majority of customer relations

Is your brand wasting too much time on inefficient customer relations?

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Why fragmented content management systems are a thing of the past

Why fragmented content management systems are a thing of the past

Heres why you should review your current content management system.

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Is Mobile Marketing Still Effective?

Is Mobile Marketing Still Effective?

Just how effective is mobile marketing?

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How to best approach web marketing software

How to best approach web marketing software

Thinking about using web marketing software?

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Why forward-thinking marketers are advocates of inbound marketing software

Why forward-thinking marketers are advocates of inbound marketing software

Here's why leading marketers use inbound marketing software.

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What the upcoming World Cup means for your content marketing

What the upcoming World Cup means for your content marketing

Here's how you can use the World Cup to up engagement levels.

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What you need to know about LinkedIn's new content marketing score

What you need to know about LinkedIn's new content marketing score

LinkedIn unveils new content marketing score

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Why website builder software is a crucial tool for marketers

Why website builder software is a crucial tool for marketers

This tool is vital for effective marketing.

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Integrated marketing automation software vs. individual marketing tools

Integrated marketing automation software vs. individual marketing tools

How does marketing software compare to individual marketing tools?

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Our favourite election-related social media campaign

Our favourite election-related social media campaign

This campaign is using election-madness for all the right reasons.

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These three social media platforms are winning the race in user engagement.

These three social media platforms are winning the race in user engagement.

Want to know which social media platforms have the highest engagement rates?

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Why website design software shouldn't restrict your digital strategy

Why website design software shouldn't restrict your digital strategy

Here's what Ensight's CEO has to say about website design software.

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Why email marketing tools are crucial for nurturing leads

Why email marketing tools are crucial for nurturing leads

Want to know the best lead-nurturing tool?

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5 reasons social media marketing is like a first date

5 reasons social media marketing is like a first date

Here's why social media marketing is exactly like dating

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Why innovators who're using internet marketing software are increasing ROI

Why innovators who're using internet marketing software are increasing ROI

How successful marketers obtain optimum ROI

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4 reasons why your digital strategy isn't resulting in ROI

4 reasons why your digital strategy isn't resulting in ROI

Getting enough bang for your buck? Here's how to maximize ROI

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Google's controversial change to privacy settings is set to improve website marketing

Google's controversial change to privacy settings is set to improve website marketing

How Google's most recent announcement will assist marketers.

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The adoption of marketing automation technology is expected to increase by 50% by 2015.

The adoption of marketing automation technology is expected to increase by 50% by 2015.

Tick-tock - it's only a matter of time before marketing automation rules the world.

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Who will win the SA election inbound marketing race?

Who will win the SA election inbound marketing race?

Election fever - how brands are using this to their advantage.

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Why social media tools are important for measuring brand equity and perception

Why social media tools are important for measuring brand equity and perception

Likes don't equal ROI - what marketers need to know about social media analytics tools.

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How your content marketing strategy communicates the personality of your brand.

How your content marketing strategy communicates the personality of your brand.

Is your content accurately reflecting the essence of your brand?

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5 social media tips to maximise your brand's online presence

5 social media tips to maximise your brand's online presence

Rough seas ahead! How to navigate social media's stormy seas.

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What is the alternative to online marketing software?

What is the alternative to online marketing software?

Can you afford not to use marketing software?

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Facebook's drones mean multichannel marketing software will become even more viable

Facebook's drones mean multichannel marketing software will become even more viable

How Facebook plan to connect the world, and why this affects marketers.

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Using content marketing to turn your influencers into partners

Using content marketing to turn your influencers into partners

Why your influencers should be a priority.

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Why online surveys are a waste of money

Why online surveys are a waste of money

How to conduct research without relying on online surveys.

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How to successfully conduct your SMS marketing using Ensight.

How to successfully conduct your SMS marketing using Ensight.

Here's how Ensight can elevate your SMS marketing

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What to love about personalised multi channel communications.

What to love about personalised multi channel communications.

Here's why we're advocates of personalised marketing.

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Why your social media marketing strategy should include LinkedIn

Why your social media marketing strategy should include LinkedIn

How to make the best use of LinkedIn.

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The benefits of tailoring your content marketing around topics of interest

The benefits of tailoring your content marketing around topics of interest

Why your content marketing should pay attention to the news.

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What does successful content marketing entail?

What does successful content marketing entail?

Content marketing - thoughts from one of our business developers, Juan Nieuwoudt

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What you need to know about device switching for your digital strategy.

What you need to know about device switching for your digital strategy.

Does your digital strategy cater for the use of multiple devices?

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How Sleekgeek grew his following with inbound marketing

How Sleekgeek grew his following with inbound marketing

Curious about inbound marketing? We chatted to the founder of Sleekgeek about his recipe for success.

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Why web design software is outdated

Why web design software is outdated

A constant flux of trends means that your website needs to keep up.

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Load shedding - bad for SA but great for mobile media

Load shedding - bad for SA but great for mobile media

How power outages affect your brand.

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Ensight client interview - ThoughtCorp

Ensight client interview - ThoughtCorp

ThoughtCorp's Robert Braune on digital marketing.

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Why mobile media is essential for the success of any marketing campaign

Why mobile media is essential for the success of any marketing campaign

Launch of Zappar emphasises the importance of mobile

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New Facebook campaign structure underlines the importance of landing pages

New Facebook campaign structure underlines the importance of landing pages

Facebook's new campaign structure and what it means for marketers

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What is the PoPI Act's impact on email marketing software?

What is the PoPI Act's impact on email marketing software?

This is how the PoPI act will affect your marketing strategies

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 How to pick an agency to do your website maintenance

How to pick an agency to do your website maintenance

How to decide on who should do your website maintenance

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The rise of visual stimuli in social media content

The rise of visual stimuli in social media content

How to include images in your social media content for optimum consumer engagement.

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why brands should use automated emails in their digital strategies.

why brands should use automated emails in their digital strategies.

Are you using automated emails in your digital strategies?

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How the marketing segmentation process will evolve

How the marketing segmentation process will evolve

Ways in which the marketing segmentation process will evolve.

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Content marketing continues to make an impact as Klout includes content aggregation

Content marketing continues to make an impact as Klout includes content aggregation

A recent announcement by Klout means that content marketing is more important than ever.

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Practicing what we preach - our new website demonstrates marketing automation at its finest.

Practicing what we preach - our new website demonstrates marketing automation at its finest.

Ever wondered how to go about marketing automation? Our new website shows how

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How many hashtags are considered to be appropriate in a post?

How many hashtags are considered to be appropriate in a post?

Ever wondered how many hashtags you should include in a post?

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Social media trends watch

Social media trends watch "The Selfie" - how brands should use it

Here's why you should be using social media trends like the selfie in your next campaign

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A guide to using social media buttons as a catalyst for brand engagement

A guide to using social media buttons as a catalyst for brand engagement

Which social media buttons should you have on your website? Here's a guide to social media buttons

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Ensight CEO thoughts on digital strategy for 2014

Ensight CEO thoughts on digital strategy for 2014

Things to consider when planning your digital strategy - our CEO's thoughts

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What is online marketing software?

What is online marketing software?

Ever wondered what online marketing software does?

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New tax laws mean local businesses now need website builder software more than ever

New tax laws mean local businesses now need website builder software more than ever

Why SA's new digital tax regulations mean you now need website builder software more than ever

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What your website marketing approach says about you

What your website marketing approach says about you

What your approach to website marketing says about you.

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Mobile marketing and music - what CMOs need to know

Mobile marketing and music - what CMOs need to know

It's becoming increasingly apparent that combing music with mobile marketing is set to explode in popularity

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What is content marketing?

What is content marketing?

Ever wondered what content marketing is. Here is all you need to know.

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Ensure your valid email marketing campaigns are not marked as spam

Ensure your valid email marketing campaigns are not marked as spam

How you can avoid your email marketing campaigns getting labelled as spam

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Why the Chinese New Year is a great time to elevate your digital campaigns

Why the Chinese New Year is a great time to elevate your digital campaigns

Want to take your digital campaigns to a whole new level? Chinese New Year is a great time to start.

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Social media - Is there a wrong or right way to post?

Social media - Is there a wrong or right way to post?

Ever wondered what the best approach to posting content on social media is? Have a look at this:

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Digital invitations we like

Digital invitations we like

Most companies need to use digital invitations at some point. Here's how to choose the right format for yours.

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Last minute ways to increase consumer engagement on Valentine's Day.

Last minute ways to increase consumer engagement on Valentine's Day.

Our tips for increasing your customer engagement on Valentine's day

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Thoughts on social media trends by Bryan Slaven

Thoughts on social media trends by Bryan Slaven

Our head of sales shares his thoughts on social media trends

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Better use of Ensight's HTML form generator

Better use of Ensight's HTML form generator

How to achieve optimal use of Ensight's html form generator

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Facebook implements the

Facebook implements the "trending topics" feature proven to be popular on social media platforms

Social Media giant Facebook to implement Twitter-like "trending topics"

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77% of buyers want a CEO to head up social media campaigns

77% of buyers want a CEO to head up social media campaigns

Why your CEO should have a visible presence in your social media campaigns

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Why you need Twitter marketing software

Why you need Twitter marketing software

Enhance your digital impact with Twitter marketing software.

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Brands can benefit from cost effective South African made smart phones.

Brands can benefit from cost effective South African made smart phones.

South African-made, budget-friendly smartphones will be available soon.

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2014 predictions from digital strategy experts

2014 predictions from digital strategy experts

What trends you should be paying attention to for digital strategy in 2014.

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How to use Ensight's web page maker efficiently

How to use Ensight's web page maker efficiently

Ensight's webpage maker - a how to guide.

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What is multichannel marketing?

What is multichannel marketing?

Wondering what multi-channel marketing entails? We explain here:

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Google updates its algorithm effecting Google Authorship.

Google updates its algorithm effecting Google Authorship.

Marketers will need to re-look at their digital strategies, and adjust them in light of Google's authorship update.

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Infographic The efficacy of electronic invitations

Infographic The efficacy of electronic invitations

Why email invitations are still effective

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The future of marketing software

The future of marketing software

No one knows what the future will hold, but after eleven years in the industry, we're hedging our bets that the following trends will emerge in marketing software in 2014.

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5 ways to optimise your e-marketing

5 ways to optimise your e-marketing

Optimise your e-marketing in five simple steps.

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How to do inbound marketing

How to do inbound marketing

Inbound marketing - a how to guide.

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Brands using email marketing software increase sales by 44%

Brands using email marketing software increase sales by 44%

Here's why you should be using email marketing.

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8 things your social media marketing software should do

8 things your social media marketing software should do

Is your social media marketing software covering the basics

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Is your market segmentation process problematic

Is your market segmentation process problematic

Why your digital data is the backbone of your market segmentation process.

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Why some CMS software restricts your content marketing

Why some CMS software restricts your content marketing

Is your CMS software restricting your content marketing?

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How to review performance of your social media agency

How to review performance of your social media agency

A guide to evaluating the performance of your social media agency.

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The cost of not doing website maintenance [Infographic]

The cost of not doing website maintenance [Infographic]

It's imperative that you continuously maintain your website to ensure it's performing at its optimum. [infographic]

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What tactics should you use to show ROI from social media marketing

What tactics should you use to show ROI from social media marketing

Here are two tactics you can use to drive your social media marketing towards ROI

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Why it is time to revise your digital strategy

Why it is time to revise your digital strategy

Now's the time to rethink your digital strategy - here's why

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Are we merely cogs in the mobile marketing machine

Are we merely cogs in the mobile marketing machine

Are we all going to end up feeding the mobile marketing machine?

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Online invitations advice from top marketers

Online invitations advice from top marketers

We've picked the brains of some of our customers who use the Ensight platform to manage their events about the best way to ensure an event's success

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How to tell if you need marketing software

How to tell if you need marketing software

This is how to tell if your brand or business can benefit from marketing software

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Inbound Marketing explained in an Infographic

Inbound Marketing explained in an Infographic

Inbound marketing has gained significant traction internationally, and is now establishing itself as a vital tool in the South African marketing sphere.

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How to ensure great web design

How to ensure great web design

To help non-web designers ensure that they get the best website for their business, here are areas you need to consider when overseeing or commissioning a web developer or designer.

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Four reasons to use online survey tools

Four reasons to use online survey tools

To harness the power online surveys, brands need to invest in online survey tools to develop and analyse their online surveys.

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Online marketing software - should the brand or agency own it

Online marketing software - should the brand or agency own it

To help you make up your mind if you should invest in online marketing software, we have briefly weighed up the key points of owning or outsourcing your online marketing software.

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Why social media trends are driving brands to spend on technology

Why social media trends are driving brands to spend on technology

Here is a short article explaining why social media trends are driving brands to spend on technology.

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The darker side of digital marketing - Using website marketing for revenge

The darker side of digital marketing - Using website marketing for revenge

The following article explains how brands use content marketing and website marketing to knock their competitors off of the top spot on search engines.

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Future social media management to be done by products

Future social media management to be done by products

Social media is arguably one of the hottest mediums in the digital marketing space. At Ensight we believe future social media management will be done by products.

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Trend setting marketing directors are leading the way with multichannel marketing

Trend setting marketing directors are leading the way with multichannel marketing

Trend setting marketing directors are leading the way with multichannel marketing as the marketing world becomes more and more reliant on digital media

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How to select a website maintenance plan

How to select a website maintenance plan

Once you've committed to a website, you need to continually maintain and update it. This article will help you decide on a website maintenance plan.

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What email marketing tools need to do

What email marketing tools need to do

Email marketing is still an effective method of digital marketing. This short article will help clarify what attributes great email marketing tools should possess.

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Why web design software should be geared towards marketers

Why web design software should be geared towards marketers

The follwowing article explains why web design should be geared towards marketers.

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What to look for in a content management system

What to look for in a content management system

The following article will help you to be able to identify attributes of a good content management system.

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Why mobile penetration is driving multi channel marketing

Why mobile penetration is driving multi channel marketing

As mobile penetration is huge in Africa, utilising multi-channel marketing that incorporates mobile marketing can have a direct effect on your brand's bottom line

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Web design software can impact your revenue [infographic]

Web design software can impact your revenue [infographic]

The following article explains why properly implemented web design software can have a positive impact on your revunue

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How to get the most out of your social media marketing

How to get the most out of your social media marketing

Social media marketing has been a hot topic for a number of years already. This is a short insight on how to make the most of your social media marketing efforts

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What types of marketing segmentation can be used in digital campaigns

What types of marketing segmentation can be used in digital campaigns

The types of marketing segmentation are effectively endless with integrated marketing software

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Why you need to consider mobile media in your content marketing

Why you need to consider mobile media in your content marketing

The world we live in is mobile. Businesses need to ensure that their marketing campaigns are optimised for mobile media.

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What will make your online invitation creator most effective

What will make your online invitation creator most effective

To reduce the effort behind events, brands should look to invest in an online invitation creator that simplifies your email invitations and automates the RSVP proces

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An analysis of the best landing pages today will help create better landing pages in future

An analysis of the best landing pages today will help create better landing pages in future

The best landing pages utilise a comprehensive marketing automation solution that enables the pages to be optimisable and editable and thus allowing you to capture your consumers data with ease

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How to implement a social media policy that engages customers but doesn't distract employees

How to implement a social media policy that engages customers but doesn't distract employees

Here are some ways your social media policy can improve your social media marketing efforts.

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Why a CMS made simple leads to greater brand revenue

Why a CMS made simple leads to greater brand revenue

A flexible website is key to generating revenue from their primary owned medium. Modern content management systems (CMS) are simple to use and give marketers the power to generate revenue from their website

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6 reasons multi channel integration boosts performance of marketing campaigns

6 reasons multi channel integration boosts performance of marketing campaigns

Digital media has changed the way consumers buy products and services. Multi channel integration helps brands communicate with consumers and hopefully influencing their purchase decisions.

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How multi channel communications platforms power content marketing

How multi channel communications platforms power content marketing

A multi channel communications approach is required to lure potential consumers to your website, educate them and then convince them that your product or service is the best on the market.

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Social media integration with offline campaigns your character limits [infographic]

Social media integration with offline campaigns your character limits [infographic]

To effectively integrate social media, businesses need to know each platform's character limit and any unique features that the platform may possess.

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5 ways to reach your target market segmentation in digital campaigns

5 ways to reach your target market segmentation in digital campaigns

To avoid serving incorrect advertising to consumers, many businesses are using target market segmentation to divide their audiences according to their interests and then tailor their communication according to each market segment's preferences

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The social media revolution is leaving brands behind, don't be one of those

The social media revolution is leaving brands behind, don't be one of those

What many businesses fail to realise is that the social media revolution is changing the way brands and consumers interact with one another.

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The marketing communications tools every marketer should know about

The marketing communications tools every marketer should know about

Marketing communication tools are a leading way of helping businesses improve their marketing and sales processes while reducing operational costs

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Why you need to think about finding new customers when designing a questionnaire

Why you need to think about finding new customers when designing a questionnaire

For many businesses, questionnaires are strictly for existing consumers. What many businesses fail to realise is that questionnaires can be used to find new customers and not only to analyse their current service performance

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What social media platforms are worth targeting to reach your customers?

What social media platforms are worth targeting to reach your customers?

Social media platforms target different types of users and specialise in different types of content. Here's a brief look at the most common social media platforms and how your business should approach them

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Which social media buttons should you use and when? [infographic]

Which social media buttons should you use and when? [infographic]

These days it seems that there is a new social network popping up every day. You can harness their potential to your business's advantage by adding these buttons to your blog or website content.

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Content marketing is driving changes in the market segmentation process

Content marketing is driving changes in the market segmentation process

Content marketing is one of the hottest topics in digital marketing at the moment. It's changing the way brands approach their marketing efforts while providing consumers with valuable information

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7 things to consider when selecting the best blogging platform for your brand

7 things to consider when selecting the best blogging platform for your brand

A blog is your business's most valuable online marketing tool. It acts as your own private publication where you have full control of your communication with stakeholders, consumers and potential customers.

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How to use a HTML contact form to grow your database

How to use a HTML contact form to grow your database

A brand's database is arguably their most valuable asset for their ongoing marketing efforts. Optimise your HTML contact forms with these easy steps

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